Did you hear?

From solopreneur to CEO

A free training for ambitious leaders and entrepreneurs who are ready to scale their business without sacrificing their time, freedom, or energy in the process.

Did you hear?

From solopreneur to CEO

A free training for ambitious leaders and entrepreneurs who are ready to scale their business without sacrificing their time, freedom, or energy in the process.

Did you hear?

From solopreneur to CEO

A free training for ambitious leaders and entrepreneurs who are ready to scale their business without sacrificing their time, freedom, or energy in the process.

Hey there!

I’m Carmen Castricum

Ex-corporate employee to Online Business Manager

At 18, I boldly chose passion by auditioning for a dance academy instead of following the traditional route to university. I came, I saw, and I conquered. I got accepted and four years later I walked out with a dance degree in my pocket. The traditional corporate life still felt like a long stretch, but after a few years of dancing, my body asked for more kindness as it faced a severe injury.

Human Resource Management ‘fell in my lap’ and my corporate life was born.

This new life taught me that I own many, somewhat nerdy, skills. I created workflows that saved teams hours of work, onboarded new clients feeling like superstars by the delicate attention, and tracked numbers so that CEOs knew what to expect from their financial results, in time. My corporate career also taught me I wasn’t made for a ladder-climbing expedition and that I was hungry for meaningful work.

After a proper 180 I…

Resigned from my job in order to fully open myself up to discover how I could leverage my natural skill set & expertise to support businesses that lit me up.
When I entered the online space and started sharing my genius with female-owned & purpose-led businesses, I knew I was onto something. I now support 6-figure coaches & consultants to scale their businesses with ease.

Because you’re here on this web page, I know that you are an ambitious leader, entrepreneur, and CEO too. You’ve become accustomed to putting your business and your clients above all else. You’ve busted your a** to get where you are now, and there’s no way you’re slowing down (after all, you’re serving your clients, impacting lives, and running a business that you once only dreamed of).

But what if I told you…

that you don’t have to do it all alone anymore?

In fact, the most efficient, sustainable, and feel-good way to reach your business goals IS through setting up systems, processes, and seeking the support that will give you the space to do so. And that’s exactly what I am here for!

With my services
I combine my management talents to help you create structure in the CEO-chaos to accelerate the growth of your business.

Are you new?

Let’s get you started here

Strategy Intensive
“I love spending my Saturday evenings trying to figure out how to better operate my business!”
Said no one, ever. I’m guessing that’s not the first thing that comes to mind when daydreaming about your Saturday evening, but as a successful entrepreneur, that ends up being the reality too often. The Strategy Intensive is a perfect fit for you if you know your business longs for a system and operations re-vamp, but you don’t know where to start. Getting an outside perspective is exactly what you need to maximize your operations and efficiency with customized solutions!
In-house OBM

“It truly feels like you treat my business as your own business.” Ellen Marshal

Wake up every day feeling held and supported, knowing that there’s someone else in this world who just gets it. As your in-house OBM, I embody your vision, your long-term goals, and your business model. Most importantly, I care just as deeply about your success and impact as you do. The In-house OBM offer is for you if you’re ready to let go and step away from the never-ending managing side of the business. You’ve made it so far already, now it’s time to grant yourself a right-hand wing woman to accelerate your growth!

The reason why we go into business is to have freedom.

Oftentimes when people build a business they lock themselves up in a 9-5 again or even more, because you’re working all the time! You want to be there for your clients, you want to make an impact, you want to help other people because that’s why you got into being a coach or consultant. And then you’re back to where you started. And that’s where you come in. You helped me free up more time so that I have more time to work on my future vision.

Ellen Marshal

You're in a way taking a mentorship role

I really enjoy how you suggest things to me and are in a way taking a mentorship role. I appreciate this a lot because your experience working with other coaches and real success examples give me a lot of insights.

Dovile Sinke

Massive stress reduction for me meant that I could perform better.

Massive stress reduction for me meant that I could perform better. I felt more professional in my business which comes across to others as well. We have been able to bring in clients more easily and have managed a whole new container with few challenges.

Caitlin Taylor

Our work got me excited to dive into the things I've been putting off.

Things that felt heavy and exhausting for me to think about before now feel clearer, purposeful, and more influential. I wasn’t expecting to feel so incredibly excited about the goals.

Kayla Belush

“That’s what she said”
“That’s what she said”

The reason why we go into business is to have freedom.

Oftentimes when people build a business they lock themselves up in a 9-5 again or even more, because you’re working all the time! You want to be there for your clients, you want to make an impact, you want to help other people because that’s why you got into being a coach or consultant. And then you’re back to where you started. And that’s where you come in. You helped me free up more time so that I have more time to work on my future vision.

Ellen Marshal

You're in a way taking a mentorship role

I really enjoy how you suggest things to me and are in a way taking a mentorship role. I appreciate this a lot because your experience working with other coaches and
real success examples gives me a lot of insights.

Dovile Sinke

Massive stress reduction for me meant that I could perform better.

Massive stress reduction for me meant that I could perform better. I felt more professional in my business which comes across to others as well. We have been able to bring in clients more easily and have managed a whole new container with few challenges.

Caitlin Taylor

Our work got me excited to dive into the things that I've been putting off.

Things that felt heavy and exhausting for me to think about before now feel clearer, purposeful, and more influential. I wasn’t expecting to feel so incredibly excited about the goals.

Kayla Belush

Book your Business Consulation

& Pick my Brain

Just a few…

Random facts

Graduate Contemporary Dancer

"Two hip surgery survivor" before the age of 32

Favorite mornings start with a single shot of espresso

Living the digital nomad life since April 2021

Got bitten by a snake in Bali

Free scaling

Learn how to clearly identify the signs it’s time for you to hire your first team member, so you don’t end up doing things you shouldn’t have to do yourself, or having to say no to new business.